Posted on September 25th, 2007 by Jonathan Dalton

Whether a single-family detached home in the Phoenix real estate market or a condo in New York City, the phenomenon of sellers wanting to list their properties for thousands more than market value is universal.

Here’s True Gotham’s response:

“With all due respect, I’m sure you will find an agent out there who will be more than happy to market your apartment at that price.  In fact, there are 8 such agents who are actively marketing other overpriced apartments in your building.  If, however, you decide you really want to sell the place, call me and we’ll discuss price again.  If you choose to list at $1.2M, my guess is that you may be calling me next year.  My next guess is that my market analysis next year won’t be a whole lot different than the one I just provided.  It could be a little better…it could be a lot worse.  Feel free to touch base with me at anytime if you have further questions.  Best of luck!”

The lesson: there always, always, always will be agents willing to list a home for whatever price the seller wants. These folks are looking at the so-called “big picture” - a sign in the yard that will generate calls from prospective buyers (just not for the overpriced doggy in the window), the chance to send Just Listed postcards, etc.

If their sign comes down in six months time without a sale, so be it. Their marketing isn’t about the house. It’s about themselves. Your home is just the vehicle.

If that’s the attitude you want working for you, I wish you the best of luck. 

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Categories: Phoenix Market, General Real Estate, Marketing, Tips for Sellers