NAR Image Campaign … Seriously?
Posted on November 21st, 2007 by Jonathan Dalton
Just read on Agent Genius that B.R.’s being charged $30 for a mandatory “NAR Image Campaign” and another $36 for what I’m assuming is a similar campaign for the Austin Board of Realtors.
I’ve not seen my bill come yet (usually comes in December) but if NAR is looking for a cost-effective image campaign, I’ve got three words that will do the trick:
Fire Lawrence Yun.
If that’s not sufficient here are two more words that will help both NAR and those of us out on the front lines trying to unspin the spin:
Stop lying.
Hell, I didn’t even have to charge my members an extra $30 to come up with that. I’m just that good.
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You just can’t make up some of the crap they do. You’d think it wouldn’t pass the sniff test, but since nobody there has any sense, including smell apparently, they keep writing their own stand-up material.
It’s a total of $70 for the additional mandatory fees. I don’t care who gets fired, and people shouldn’t be fired for optimism, but they should be honest when asked a direct question.
Agents should not be forced to pay for the image issues, we didn’t create them. NAR and the other ARs should foot this one from their bonus and grocery budgets.
Here’s the bitch of it all … how do you not pay it? How do you stand up and tell them that we’re smart enough to see they’re supplementing the shortfall in dues with this mandatory garbage?