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A Change in Scenery … or … If You Can’t Beat ‘Em, Join ‘Em

A Change in Scenery … or … If You Can’t Beat ‘Em, Join ‘Em

On a cool January morning a hair under four years ago, the Phoenix real estate blogging community came together for a sit-down meeting at the Phoenix Public Library. This wasn’t like a meeting of the 5 Families, though knowing now what we only suspected then, maybe we ought to have treated as such. Rather, we were curious to put faces with the names we had been reading in what was then a fledgling medium.

It’s instructive that the entirety of the Phoenix blogosphere fit comfortably in a small conference room.

Some of those folks have stopped blogging, some are no longer in the real estate business. And still others, along with the second generation and beyond, have come together under Jay and Francy Thompson”s shingle at Thompson’s Realty.

What initially was intended as a small brokerage has grown, which is what happens when the owners are well respected and offer something few other brokerages can – financial viability and near-unlimited freedom.

For some, those are draws enough; not so for me, who enjoyed both at RE/MAX Desert Showcase. Truth be told, I would and will recommend Desert Showcase for anyone who wants to flourish under the auspices of a national brand. Paige, Michae and John work hard to create a fun, productive, encouraging atmosphere – something that is rare in the real estate world.

So why did I switch to Thompson’s?

Comfort. And the chance to work with a cadre of agents whose businesses have been established along similar lines as mine. Thompson’s motto is Technology with a Personal Touch which, without a doubt, has been the hallmark of my own business since I started my first website in December 2004.

These are agents I know, agents I respect, and agents whose ideas I plan on stealing borrowing implementing. There is a collective online knowledge at play here that is unmatched anywhere else in the Valley and, while I tend to work on my own from within the confines of my own home office, there’s excitement in joining that virtual environment.

And, of course, the point of all that technological advancement is to provide better service to my clients. A touch more financial flexibility can help in some areas; dollars not being spent on office or franchise fees instead can be invested in other areas of the business. More generally, the opportunity to not be the online oddball – my own words, from both my previous offices – is fairly cool as well.

Beyond the logo in the sidebar and on my business card, though, nothing else has changed. The business is as the business was and will be. Prospective buyers still come here (if they don’t visit Jay’s site first, thus the “if you can’t beat them join them” theory) and will do so. No brand caused that to happen, just hard work on my part.

This will be an exciting adventure, a new phase in my real estate journey. I’m looking forward to you joining me.

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