A Christmas Tale for Sellers

avatarthumbnail.jpgSince there’s a Christmas present involved in this tale and the person for whom it’s intended might take a look to see what her husband’s writing, I’ll have to make some of this intentionally vague.

Yesterday afternoon I was shopping for a T-shirt emblazoned with the logo of a certain franchise whose arena is utterly bereft of championship banners, unless you count the banners of the other teams who share the same arena.

My first trip was to Target, where I surprised to find there were three Arizona Cardinals shirts and nothing of the franchise I needed. This didn’t appear to be a case of the store running out of the merchandise. There wasn’t even the slightest hint of a display.

Next up was Kohl’s, which happened to be on the way home from another store I can’t mention because it involves a gift for my mother who I know reads this blog (often by herself, as best I can tell.) Here I found the T-shirt I was looking for at the somewhat surprising price of $22.

Three days before Christmas, rain outside, kids at home (so busy with the Guitar Hero they received for Hanukkah that they probably never noticed my absence), I was all set to pull the trigger. In fact, it wasn’t until I was two away from the front of the line that it dawned on me what a stupid decision I had made. Because, just two blocks away …

Oh, yes. Walmart. Partially newly-reconstructed into a pseudo-Super Walmart, with only the grocery section left to rebuild. I strode (ambled? waddled? whatever …) into the store with the utmost confidence that I find what I want at a price that made sense.

And there it was . Essentially the same T-shirt, but this time for $10.97.

End of story … except for the moral.

First – if you’re attempting to sell your home, make sure it’s available. Have it on lockbox and don’t place unnecessary restrictions on the buyer, because they’re going to be looking at the home on their schedule, not yours. Target lost the sale because what I wanted was not available. And I’m none the worse for the experience.

Second – Unless you find someone so desperate for a house two days before Christmas that they’re willing to pay any price and won’t stop themselves at the last second when logic kicks in, overpricing your house is a recipe for disaster.

In this instance, I actually walked into Kohl’s. Most overpriced homes won’t receive even that courtesy. And at the end of the day, the overpriced T-shirt was ignored in favor of the affordable, nearly identical alternative. It didn’t matter that the fine folks at Kohl’s believe that “my shirt is nicer than theirs.” At double the price, the value wasn’t there.

So it goes with your home.

Go with Walmart – price it right, price it to sell, and get the buyers out of your home happy with their purchase.

[tags]Phoenix real estate[/tags]

Jonathan Dalton

Jonathan Dalton is a 40-plus-year resident of the Valley and has been helping folks buy and sell homes since 2004. He can be reached at 602-502-9693 or info at allphoenixrealestate.com.