Yes, dear readers, it’s the beginning of January. And if you’ve been following us here at All Phoenix Real Estate.com for any length of time, you know that means The Bachelor is back on the air on ABC.
After coming off a sangria-free full season of Dancing With the Stars and an almost alcohol-free season of The Bachelorette before that, I had high hopes for continuing the streak. Let the record show the bottle of Sangria lost its cap barely an hour after the show after two of the worst lines in Bachelor history, one lame and the other not suitable for a family-friendly real estate blog.
It’s almost amazing how predictable this whole thing really is, aside from the fact that just when I think the 25 women vying for the man’s attention can’t get any more pathetic and needy, we get an even more shocking crew. Coming up … in the most dramatic one-on-one date in Bachelor history, Jake is hobbled with a railroad tie and a sledgehammer.
And yet I return over and over again for the silliness and the Sangria, with the only saving grace being that in a couple of months the season will end and I can turn the page except for the People magazines my wife leaves around the house.
Last year, turning the page was a lot more difficult in my real estate business. To call 2009 a challenge would be an understatement and not for the reasons you might think. The market, while largely unstable, found a balance between buyers and sellers. Prices started to stabilize in some areas. Buyers came off the fence.
What was missing, I found, were basic concepts such as honesty and, to a lesser degree, loyalty. And really, in reflection, client’s lack of those two elements were to some degree my fault. It was me who failed to differentiate myself in their mind, so when they made the decision to use another agent on a whim even after months of communication, the idea that the service was going to be different never occured to them.
(One client realized this after the point, but that’s another story for another time.)
That is why the past few months have been spent studying at the videoptaped knee of Brian Buffini and switching my own focus from any given transaction to the relationship that develops through the buying and selling process. Sales come and then they’re gone; it’s the relationship you build and the legacy you leave that matter.
No one puts their sales statistics on their tombstone.
I’m not a big believer in resolutions and such; the first of the year is a largely arbitrary date (all dates seem largely arbitrary when you’re in a 7-day-a-week business.) But I did decide the time has come to turn the page and stop worrying about those folks who drifted away for one reason or another last year.
Because for every one who did drift, another three came along – three more opportunities to build a relationship not based on a specific transaction but rather on the larger model of service and personal care that I have provided before and am focusing on more than ever here in 2010.
Such change is necessary if there’s any hope of growth of forward movement. And without that, we’re doomed to the usual batch of pathetic and crazy just like we see every winter and summer on The Bachelor.
[tags]Phoenix real estate[/tags]