Anonymous Isn’t Alone

Jonathan Dalton, Phoenix Real Estate AgentWhat’s the most popular theme in many real estate offices these days? “Maybe if we all pretend the market isn’t slow, people won’t notice the difference and then I can start selling again.”

I wrote about this over at AgentGenius a couple of days ago. Many agents in my office feel the Arizona Association of REALTORS is not active enough in combating all the negative news about the market and the negative view of our industry.

Most of us who are more enlightened about the rhetorical blundering of the National Association of REALTORS have next to no interest in having AAR come to the rescue as they’re more likely to jam our collective heads further into the mid in the process.

The idea that we should be singing “Always Look on the Bright Side of Life” seems to be growing … check out this post on Jay Thompson’s blog following a comment from a fellow agent telling him he’s too negative.

I would argue that a real estate agent who also writes for a blog is more in tune with the realities of the market, good and bad, than the agent who simply relies on NAR for all of their information. Our readibility, not to mention our credibility, depends on it.

Clients don’t want unwarranted sunshine. They want the truth. If that’s inconvenient for some, feel free to continue parroting NAR’s marketing spin.

[tags]real estate marketing, Phoenix real estate[/tags]

Jonathan Dalton

Jonathan Dalton is a 40-plus-year resident of the Valley and has been helping folks buy and sell homes since 2004. He can be reached at 602-502-9693 or info at allphoenixrealestate.com.

0 Comments

  • Jim Duncan 10 years ago

    Funny. I wrote a similar thing today – for the best real estate news, Realtors and the public are probably better served seeking out their local real estate blogs for the best local analysis.

  • Chris Lengquist 10 years ago

    While I don’t consider myself negative by nature many of my associates do consider me negative because I don’t believe the blue sky and sunshine predictions for 2008.

    My point is this: Enough already! UP. DOWN. What difference does it make to your finances? I still go to work everyday and tell it like I see it. And somehow I make enough to pay my bills.

    Real estate agents as a whole got used to the “easy” life. The got away from the disciplines of lead generation and don’t like having to start it up again. That’s why they keep worrying about when the market will get better.

    Sorry…wasn’t meant to be a blog.

  • Jonathan Dalton 10 years ago

    I think Jay put it best … he’s not here to work for the other agents. He’s here to work on behalf of his clients.

    And as long as your comment doesn’t reach the 2,000-word mark like my posts you’re fine. 🙂

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