What’s the most popular theme in many real estate offices these days? “Maybe if we all pretend the market isn’t slow, people won’t notice the difference and then I can start selling again.”
I wrote about this over at AgentGenius a couple of days ago. Many agents in my office feel the Arizona Association of REALTORS is not active enough in combating all the negative news about the market and the negative view of our industry.
Most of us who are more enlightened about the rhetorical blundering of the National Association of REALTORS have next to no interest in having AAR come to the rescue as they’re more likely to jam our collective heads further into the mid in the process.
The idea that we should be singing “Always Look on the Bright Side of Life” seems to be growing … check out this post on Jay Thompson’s blog following a comment from a fellow agent telling him he’s too negative.
I would argue that a real estate agent who also writes for a blog is more in tune with the realities of the market, good and bad, than the agent who simply relies on NAR for all of their information. Our readibility, not to mention our credibility, depends on it.
Clients don’t want unwarranted sunshine. They want the truth. If that’s inconvenient for some, feel free to continue parroting NAR’s marketing spin.
[tags]real estate marketing, Phoenix real estate[/tags]