Arizona Republic’s Classifed Real Estate Section Restructures for Purposes Unknown

Jonathan Dalton, Phoenix Real Estate AgentAmong the several dozen e-mails waiting for me when I came home was the following notification from the Arizona Republic. Keep in mind my last print ad was run sometime in February.

October 6, 2007

Dear Jonathan P:


The Arizona Republic and azcentral.com are continuously looking for ways to improve our products and service. Most recently, we have taken a look at our internal structure and processes and are excited to tell you about several changes we are making effective Monday, October 8, 2007.


The first change is that our sales organization will be restructured to focus on geographic areas of the valley. This new focus will allow us to become more knowledgeable about your business and the trends within your industry.  We have added category specialists to help you with specific online and luxury products as well.

The second exciting change is that we are restructuring to give our sales reps more support, striving to be more efficient and accurate. Our goal is to produce ads right the first time.  To assist you in reaching the appropriate person to place a new ad or make changes on a current ad, we now have one phone number for you to use.   Please call 602-444-2900 and you will be routed to the appropriate person to assist you.
Due to these changes, we will be moving account executives around and you may receive a call from a new account executive in our department who has been assigned your account to help us meet these efficiencies. If you do not receive a call or contact by Monday October 22, please contact me for any needs.
We appreciate your business and look forward to a long term business relationship. We look forward to hearing your feedback regarding our changes.

Diana L. Vowels
Director of Real Estate Advertising

The Jonathan P is a dead giveaway that my e-mail came from the local Realtor association (your dues at work!) since I inexplicably used my middle initial when I moved from the West Valley board to Phoenix two years back.

Putting that aside my response is very simple:

Dear Diana,

Print is dead. No one is using classified ads to find a home. They’re all online. So am I. To truly understand “my business”, as you put it, you need to accept that one basic fact.

Respectfully,

Jonathan P

[tags]Phoenix real estate, real estate marketing[/tags]

Jonathan Dalton

Jonathan Dalton is a 40-plus-year resident of the Valley and has been helping folks buy and sell homes since 2004. He can be reached at 602-502-9693 or info at allphoenixrealestate.com.

0 Comments

  • Arcelie dometri.com 10 years ago

    Jonathon,

    I liked your article regarding online advertising vs. paper, in fact I will go as far to say that on line advertising can cost a fraction of the price of paper print with the same results. I would even say that online advertising perhaps costs 5-10% of the total cost of paper advertising with the same results. I am happy to have your post it helped put things in perspective.

    Arcelie
    dometri.com

  • Jeff Brown 10 years ago

    Classic – and I thought I was the only guy who used a unique name with his board/MLS. Like you, I’m always immediately aware when receiving emails generated from my board info – or from someone who’s using their database.

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