Of all the little side debates that take place among authors of real estate blogs, one of my favorites is whether a real estate blogger should write a post about a new listing.
Dustin Luther, one of the most-respected names in the real estate blogging world, has said for some time that real estate agents shouldn’t feature their listings in blog posts lest the overall flow of the blog’s conversation be interrupted.
I disagree in as much as I see “don’t blog listings” as a rule and rules not only are meant to be broken but should be broken, at least in limited doses.
The anti-post group offer an exception to their rule – if there’s a particularly gripping story about a given property, then perhaps a post is appropriate. I argue that all of my listings have a story – my sellers want to sell, I’ve been hired to market the home, and the search engines absolutely love fresh content whether it’s a single post or a static page.
And so tomorrow, when my new listing in Arrowhead Ranch reaches the market, you’ll see a post forthcoming – both for the search engines and to call attention to the new sub-page under the Featured Homes umbrella.
Speaking of “featured homes,” that’s another no-no. And this one I’ll attack by changing the name to something really creative, like “My Listings.” Again, I’ll take the aesthetic risk in the name of doing what it is I’ve been hired to do – marketing and selling a home.
I’m not trying to fool anyone with this blog. If you’re reading this and are unclear that my job is to help buyers and sellers acquire real estate, I’m failing miserably.
There’s a running joke among some of us about one of our brethren. You always can tell when he takes a new listing because there are 37 posts that follow, discussing the signs and the video and the photographs and the proper color of the grass and all the rest. Basically, the home’s being marketed without the home being marketed.
Maybe that’s a better way of doing it (unless everyone figures out that such a flurry denotes those occasional moments when a new listing has been acquired.) For me, I’ll stick to the one post and the permanent page. It’s worked well so far. I see no reason to change.
[tags]Phoenix real estate, real estate marketing[/tags]