Last year, with the switch in local MLS providers here in the Phoenix real estate market, agents applauded the new-found ability to enter an unlimited number of photographs for any given listing. And in so doing, most seemed to forget the reality of real estate buying – it’s a process of elimination.
When buyers search for homes online, they rarely are looking for the home they want to purchase. Instead, they are looking for the homes they have no interest in so they can be eliminated from any further consideration – floor plans, photographs, curb appeal – all can lead to a particular property being kicked aside without the buyer ever walking in the front door.
Not that all buyers remember that this is a process of elimination; it’s not uncommon for one of my clients to want to view properties with floor plans they’ve already deemed as unsuited for their situation. Sometimes we look; more often than not, I remind them of their own established decision and we move on to something different.
From a seller’s standpoint, it’s imperative to remember this basic truism as it ought to have an impact on how your agent markets your property. There really only are so many photographs that can be taken of a 1,200-square-foot home before it gets completely out of hand and you’re looking at electrical outlets.
More importantly, make sure the photographs of your home reflect your home as it really is but still casts it in the best possible light. The greatest compliment I ever received from a buyer of one of my listings is that the house looked exactly as the photos showed that it was.
It was the last one standing after everything else had been eliminated.
[tags]Phoenix real estate[/tags]