Confessions of a One-Trick Pony

Jonathan Dalton, Phoenix Real Estate AgentI’m writing this as I sit at a little desk in my hotel room in San Diego, a couple of blocks from Petco Park and across the street from the convention center.

Not being in Phoenix has little impact on my real estate business, primarily because I’m a one-trick pony. All of my prospecting work is focused on the internet – the blog, my main website, one of my niche websites.

I don’t cold call because I hate being cold called. I don’t knock on doors because I hate being bothered myself. (Don’t expect me to answer my door if I didn’t know you were coming by.) Both of these activities would require me to be in the Phoenix area.

But since I do the bulk of my work electronically, I’m able to sit down in a hotel room 400 miles away from my business base with next-to-no interruption.

I’ve been told many times that perhaps I shouldn’t have all of my eggs in one basket, that I should think about open houses and magazine advertisements and such. I do think about them. And then I stop thinking about them and move on to what I find to be productive.

Tuesday morning I was discussing blogging with several of my peers (I actually was teaching a class, but the first version sounds much less egotistical.) One of the advantages of the blog is the ability to market to niches almost impossible to reach any other way.

For example, I’m Calgary’s best friend for local real estate. I’d post the maps but that’s a little complicated on this tube. But a large portion of my readership and at least 1/3 of my viewers for my Westbrook Village site come from Canada.

Someone once said in a comment that I ought to market to the Calgary area. My response was, “you found this post, didn’t you?”

How else could I possibly market what I do in Canada? Direct mail to oddly-formatted ZIP codes? Newspaper ads? Placing a sign on the side of a moose? None of the traditional methods would work.

This blog does. For my peer who loves her Harley, this is how she can reach fellow riders. Same for the one who’s passion is woodworking. Or those looking to attract the last Californians who haven’t already purchased here.

All of this can be done electronically at a minimum of cost and with small investments in time.

And you don’t even have to be in town to pull it off.

[tags]Phoenix real estate, real estate marketing[/tags]

Jonathan Dalton

Jonathan Dalton is a 40-plus-year resident of the Valley and has been helping folks buy and sell homes since 2004. He can be reached at 602-502-9693 or info at


  • Bobby Carroll 10 years ago

    Jonathan – Isn’t technology wonderful! Blogs allow you to market to a tageted audience in a very relaxed conversational manner. Plus you can go where your prospects hang out at Social Networks. You can even go to the niche’s and post to your targeted audience (ie., MySpace groups, Yahoo Answers groups, etc.) There you can position yourself as the “SME” (Subject Matter Expert).