One of my sellers and I parted ways yesterday. One of the main reasons was our differing views on how to use craigslist to sell a home here in Phoenix.
I enter a listing onto craigslist when the home first goes on the market through the Point-2-Agent portal. He prefers entering daily with different list prices, all within a certain range, but rarely matching what the actual list price on all of the marketing material may be.
His argument is that renewing the ads daily generated additional phone traffic. Having been the one speaking to potential buyers, they seemed mostly bewildered that the price I was quoting them was different than what was on the listing.
But the issue really goes deeper than that. I’ve sold a house through an ad on craigslist in the past and while I still use the platform I don’t believe it’s the most effective method out there, at least here in the Phoenix real estate market. If it were, those homes listed would be selling. They’re not.
Once upon a time I used postlets or other software to create a more professional looking flyer for a craigslist listing. I quickly realized that’s not what people using craigslist are looking for. They don’t want professional listings. They want to find deals and they don’t want to have real estate agents involved. To each their own, I suppose.
If spending 30 minutes a day refreshing all of my craigslist ads had any tangible benefit, you could bet I’d be doing it. But it really doesn’t. It’s a tool in the arsenal I use to sell a home but it’s a fairly minor one. There are better uses of time and energy that produce results – Realtor.Com, the Point-2-Agent handshake system, RE/MAX.com, this blog, just to name a few.
Agreeing to disagree’s okay. I hope the house sells. I just don’t think it will happen through craigslist.
[tags]Phoenix real estate, craigslist, real estate marketing[/tags]