In truth, this is a environmentally-sensitive way of saying my days of printing flyers for my listings rapidly are coming to an end. Dalton’s Arizona Homes is going green, partially in the interest of environmental sanctity and partially in the interest of building a better marketing mouse trap.
We’ve discussed in this space the demise of print, generally meaning the newspaper industry. But in truth, the obsolescence of print extends far beyond the morning fish wrapper.
At least once a week I receive a call from a seller frantic because the flyer box in front of their home is empty. Sometimes I refill the box the next day, often I intentionally leave it empty for a day or two in hopes of someone calling for information off the sign.
Should I leave the box empty, I hear about the endless line of cars stopping directly in front of my sign looking wistfully for flyers before pulling away – without calling either of the two available phone numbers to find out more information – as if the only thing that stands between the sellers and a successful sale is the piece of paper (with the exact two same phone numbers printed upon it.)
Why it’s more likely for someone to pick up the phone and call a number printed on a piece of paper versus a large metal sign, I have no idea. But that’s been the perception of nearly all my sellers despite my explanation that anyone seriously interested in the home will pick up the phone.
No more. No more printing hundreds of flyers for the convenience of neighbors for their own listing presentations with other agents (it’s amazing how often I’walk into a listing appointment and am handed a stack of flyers to “help” me with my pricing suggestions.)
No more wasting time and gasoline with no tangible return. No more adding to the growing environmental crisis (a sincere thought, if slightly over the top.)
Instead, I’m moving into the realm of 800 call-capture technology. Century 21 Arizona Foothills currently is in a trial period with Freedom Voice and the early results have been encouraging. How early and how encouraging? I posted my first 24-hour information line rider last night. This morning I received my first phone call.
Coincidence? Probably. But that one call represents one more contact from a potential buyer than I received with more than 100 flyers at this house in Avondale. I can’t track the license plates of buyers who take one of my printed flyers, but I can record the phone numbers of everyone calling and listening to my dulcet tones.
And within the next day, for those who truly want to feel paper in their fingers, I’ll be adding the ability to request faxed listing sheets from the same phone number. Less faxes will be sent than flyers were printed, no doubt, but those inquiring almost certainly will be more serious about the home in question.
While 800 call-capture technology is nothing new to real estate, it definitely is something a little less traditional. But since so many of the traditional methods do more to appease sellers looking for the appearance of success than in actually selling homes, the time for less traditional methods is nigh.
[tags]real estate marketing, Phoenix real estate[/tags]