Do It Yourself Marketing

I’ll admit it … I use Zillow.

Not to search for homes, mind you. But to look for potential clients. Folks who need the help of a professional real estate agent, even if they don’t happen to realize it.

Marketing, as anyone who has watched Mad Men knows, is as much art as science. But there are some basic precepts that essentially are timeless.

Sideways Works for Wine Movies, But Not Photos


Because nothing attracts buyers more than the chance to live in a funhouse.

Even Sideways Beats Nothing


Because everyone loves a mystery.

Capital Letters Equal Value

This property has So Much Potential in a multitude of ways. With M-1 zoning you can almost any type of business from an Auto Body to a Taqueria just 1/2 block so of Glendale Ave with pretty good foot traffic. And you could even live on site with a Spacious 1250sq’ 2/1 (which could be Easily be¬†converted into a Comfortable 3/1) house in the front. Then again you could fix the back building back up into 2 studio rentals!! This building needs work no matter what you decide to do, but is plumbed and wired as 2 studios–that used to be–so the Possiblities (sic) Are Endless. What ever you do with this property it’s Guaranteed to Make You a Ton of Money!! Whether you live here or not!!

Because nothing screams “Buy me” more than random capitalization, assuming the reader’s eyes stop twitching at some point.

Usng Abbrvtns in Unlmtd Space

Very nice home in Glendale with 4 br, 2 ba, 2 car garage, pool and bonus room off the garage. New roof and all exterior paint. Pool and covered patio. Tax records show 1428 sq ft, but that doesn’t include 100 sq ft laundry room and 210 sq ft bonus room. Close to schools, shopping, and parks. No HOA,¬†low taxes.

Wait! This house has 4 br AND 2 ba? Sign me up!

Less is More

This 3098 square foot single family home has 4 bedrooms and 2.5 bathrooms.

You, Mr. Buyer, are on a need to know basis. And all you need to know is the square footage and the number of bedrooms and bathrooms. Sign here, please.


Look, marketing a home isn’t rocket science. Get some professional photographs. Stop talking about the bare details of a property and describe what it will be like when the buyers live there. Having 3 bedrooms isn’t nearly as interesting as setting the scene of relaxing on the extended patio overlooking the cool, tropically-landscaped yard.

Oh … and having someone look at the listing helps, too. Three hundred views in two weeks may seem like a lot but when you consider a listing in the MLS can be seen not only by thousands of agents but their buyers and prospective buyers viewing homes on their websites as well …

Saving money can cost a lot. There’s a much better way.

Jonathan Dalton

Jonathan Dalton is a 40-plus-year resident of the Valley and has been helping folks buy and sell homes since 2004. He can be reached at 602-502-9693 or info at