No 3-D effects.
No huge explosions.
No two-part finale gimmick.
No big-name actors and actresses (at least in this country.)
Simply story, plot, scoring, cinematography and a damn cute dog. And it won in the midst of a society that, as Billy Crystal joked, pulls out their iPad if they want to view something on the “big screen.”
Those basics still matter.
The basics matter in real estate as well. Interpersonal relationships. Communication skills. Knowledge. Trust. Empathy. Client focus. Common sense.
For all the supposed earth-shattering changes to the business, all the new brokerage models gone bad, all the technology that leaves consumers more confused than they were before, nothing really has changed.
Match.Com may be a different venue for women and men to meet, but when it comes time for them to have kids the computer monitor (presumably) is going to be turned off and the basic equipment utilized as it has been since Adam lost a rib and Noah tossed some stones.
The search for the next big thing is circular; those on that hunt continue to run in frenzied circles while never seeing the core necessities located at the, well, core of the business.
Aggregation sites, IDX, online forums … all are an means to an end but they don’t deliver the end alone. That has been the one constant over the past six years since real estate blogging became cool. But the status quo doesn’t fill seminars or webinars.
No one cares about the basics anymore. The continued life of the Transformers and Pirates of the Caribbean movie franchises prove this – plot is overrated when you can blow stuff to kingdom come with a zippy John Williams, brass-heavy score providing the backdrop.
A silent movie without all those technological frills? Winning Best Picture in 2012?
How utterly absurd.