And also a brief lesson in marketing …
A couple of years back, Arizona State University hired Lisa Love to be the new athletic director. Love had worked previously at USC and when she came here, the Sun Devils ended up with a schedule fairly heavy on daytime kickoffs. She said at the time she was a big fan of football in the sunlight.
Arizona State football always has been a nighttime affair for one main reason – it’s hotter than hell in full sun in September and into October, and the discomfort isn’t aided by the knowledge we’re sitting in the “House of Heat.” Daytime games (think kickoff at 12:30 or 1:30) only happened in the event of a national television broadcast.
Love reversed field and last year the marketing department jumped all over the chance to highlight post-sundown kickoffs as an ASU tradition.
Not bad work if you ask me …
[youtube:http://www.youtube.com/watch?v=reUO9fW8-WM 400 300]
[tags]Arizona State football[/tags]