Home Marketing is Easy as Pie

apple pieMany agents will make marketing a home seem far more complicated than it really is. I sort of compare this to baking an apple pie – it takes some skill to do it from scratch and it still can be accomplished using slightly easier methods, but it will be a disaster if focus is in the wrong place.

What’s the most important ingredient in an apple pie? … I really hope you said the apples. If not, I’ve got nothing for you at this point.

Yes, the apples are crucial to making an apple pie because, without the apples, you have some sugary dough sitting in a pan – not at all what you wanted.

When you’re listing your home for sale, the most important ingredient is the price. If the price is wrong, it’s like using rotten apples – ain’t no one going to want to touch the house (or the pie) no matter how good it may look from the outside.

The MLS? That’s more or less the crust – it lets other agents know that the house is even on the market, just as the crust signals this is a pie and not a bowl of apple filling.

(Yeah, I’m stretching my analogies a little … but it’s apple pie and everyone loves pie.)

There are other crucial ingredients to baking a pie, not that I know them, just as there are other crucial ingredients to marketing a home. Professional photographs, compelling listing content, access to the home.

Less important are some of the things many agents promote such as open houses, which is a lot like hoping a pretty box on the back shelf of the bakery buried in a pile of danishes will get a pie sold. If someone stumbles across it, great. If not, it’s a waste of time. And in 120-degree weather, I’m not going to toss someone from their homes for a couple of hours on a whim.

All in all, marketing a home to sell is a relatively uncomplicated process if you’ve got some experience doing it. Which I happen to have. So if you’re looking to sell, even in weather that would make a demon curse and hope to return to the bowels of hell where it’s cooler, give me a call.

Jonathan Dalton

Jonathan Dalton is a 40-plus-year resident of the Valley and has been helping folks buy and sell homes since 2004. He can be reached at 602-502-9693 or info at allphoenixrealestate.com.

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