We often have a habit of making real estate market sound like rocket science – there are agents who talk about the 100-odd steps they follow on every new listing, which at least to me sounds more like the crew of Apollo 13 working their way through the re-entry procedures than the relatively basic act of getting a home on the market.
There may even still be an automobile in the Phoenix area with the phrase “We Don’t Just Sell Your Home, We Market It!” as if any seller cares more about the process than the end result – getting the dang house sold.
And so, I thought to myself, wouldn’t it be helpful to sellers to find a place online dedicated to the very basic, very focused concept of getting their home sold.
Enter “Expired to Sold AZ.Com” … inspired by those who, even this sizzling sellers’ market, can’t seem to get their homes sold but more generally laying out for the world to see what I do to get my listings sold.
(Yes, the market’s as hot as the ambient temperature outside but, if I may toot my own horn, it’s not the time of year you’d expect a home in an active adult community to sell in 22 hours for full price, cash … yet that listing closes in two days.)
Some highlights …
- I offer a 60-day listing – anywhere from 33 to 67 percent shorter than the vast majority of agents – to qualified sellers.
- Rather than offering blanket syndication to Zillow, Trulia and Realtor.Com, I’ll only syndicate if it positions your home positively. Otherwise, what’s the point?
- Professional photographs matter … on any listing above $75,000, I’ll have the pros out to make sure your home looks its best.
Content has been added over the past few days and more will be added as we go forward. But there’s enough there to warrant the announcement.
If you’ve had your home on the market and it hasn’t sold, or if you’re just now thinking of selling, you owe it to yourself to pick up the phone and talk about what we can do for you. Don’t waste the best sellers’ market we’ve seen in a half-decade following a less-than-effective marketing plan.