Is All Publicity Good Publicity? Let’s See …

Jonathan Dalton, Phoenix Real Estate AgentYou have to admire the persistence of some people. Posting almost relevant commentary to a defunct blog, then re-posting nearly the exact same almost relevant commentary to this blog complete with a phone number and a as-of-yet non-functional web address.

Say hello to the newest entrant in the real estate game,

For those who missed Mr. Davidenko’s not-quite relevant comment

I am a real estate broker who lives in the year 2007. To be exact 10/07″A time that will be read about” I am starting a New Real Estate Marketing Company called brokers should call as I will begin with seeds throughout the country. If you live in Tampa Florida your domain would be THE FUTURE OF REAL ESTATE IS HERE AND COMING TO A TOWN NEAR YOU!

That the “future of real estate is here” in the form of flat-rate listings may come as quite a surprise to Redfin, Help-U-Sell, Assist-2-Sell and the former employees of Foxton’s. In fact, entering listings into the MLS for a flat rate is sooooo 2005. Anyone who has tried to sell a home in most markets, particularly here in the Phoenix real estate market, have come to understand much more is needed than a listing in the MLS.

Does Craig understand this as well? Let’s check out his company’s value proposition.

Oh wait … there isn’t one.

I agree THE NAR HAS A BIG WAKEUP CALL TO ANSWER….The world wide web…has a few more members than the National Association Of “Realtors”…and as far as “ethics” WHAT ETHICS????? agents and brokers are sharks in a tank with no room and no food….guess what happens??

I suppose calling existing agents and brokers “sharks” is par for the course. And it’s a far easier path than actually explaining what value you will provide (or will not provide) for that flat rate you’re going to collect.

Some have argued real estate commissions will drop in a slow market because sellers need to squeeze every penny from their sale. Those who have the slightest understanding of what it takes to sell a home, both financially and basic manpower, understand commissions for the most effective selling agents will rise because they’re proving their value above and beyond the masses.

Flat-rate commission companies are doomed unless they couple that flat rate with a fairly strong service offering. More often than not, they can’t because the finances don’t work. A quality agent will not perform five times the work for one-third the pay when they have a chance to make more elsewhere. It’s basic economics.

At the end of the day, companies such as Flat Rate Real Estate find they have nothing to offer outside of a low price. And as they soon discover, there’s always someone willing to go lower … at least until everyone reaches zero.

Don’t think it can happen? Check some Price is Right re-runs and see how often $1 is the bid. Such a strategy might get you to the Showcase Showdown but it won’t keep your real estate company afloat for long.

[tags]Phoenix real estate, real estate commissions[/tags]

Jonathan Dalton

Jonathan Dalton is a 40-plus-year resident of the Valley and has been helping folks buy and sell homes since 2004. He can be reached at 602-502-9693 or info at


  • Benn 10 years ago

    ha word.

  • Craig Davidenko 10 years ago

    Oh Jonathan,,, it seems that you think you are the “lord” of real estate!!! Not!! If you would like… please google savannah real estate and see that my site ranks very high #8 and my traffic count speaks for itself…..I think you are in denial and most people that don’t know of your doggy world blog would see your comments as childish and unprofessional ( it is real estate agents like yourself that put themselves on some godlike pedastal and think you are the only way to sell real estate….Grow up…….

  • Jonathan Dalton 10 years ago

    Say what you will Craig, but at least I don’t spam other people’s blogs in an effort to advertise my own.

    I’m extremely happy for you and your traffic counts. I’m also one of those enlightened agents who realize that as much fun as the MyBlogLog widget is and as much fun as tracking traffic counts may be, it’s the actual sales closed that will tell the tale of your success.

    (Interesting … Savannah real estate returns 290,000-odd entries. That’s about one-quarter of the competition here for Phoenix real estate. Didn’t know that until just now.)

  • Craig Davidenko 9 years ago

    Have you seen the light?

  • Jonathan Dalton 9 years ago

    About what, Craig? Link spam? Doesn’t look like anything’s changed. This is two. Third one gets all of them deleted.

  • Craig Davidenko 9 years ago

    Read this months “Realtor Magazine” …..Flat rate is now being printed by the NAR>>>>

  • Jonathan Dalton 9 years ago

    I’ve looked through it twice. Don’t see what you’re talking about.