It’s the Small Things

Before I lose all three of my loyal readers to the wonders of tryptophan, allow me a moment to talk about hell that’s coming up this weekend.

Black Friday is upon us, soon to be followed by Cyber Monday. Okayfineanddandy.

But as you plan your strategy for those days, might I ask you to take a moment and remember Small Business Saturday this coming Saturday. (Disclaimer – my wife does work at American Express, though I get zilch for this suggestion.)

If you are a small business owner, go to ShopSmall.com to take advantage of some digital and in-store marketing materials.

If you’re an American Express holder, you can register to receive a $25 statement credit when you use your cards at a qualifying small business. Want to find which business are so qualifying? Check out the map here.

I’m not going to sit here and tell you I shop exclusively local. My wife could be a greeter at Walmart given her knowledge of the store.

But the restaurants I frequent most often tend to be local. My used book stores are local. And it’s with sadness that I note the closing of local businesses; the country was up in arms about the demise of Hostess but virtually no one noticed the end of The Book Den and Erawan Thai Food, a pair of businesses within a half mile of me that went under in the past two weeks.

Support your local economy. Support your local businesses. Take a moment from your plans to beat someone to a pulp with a recyclable bag filled with hard candy to make sure you get the two of whatever in stock this Friday and see if the same items can be purchased from a local small business.

You’ll be damned glad you did.

Jonathan Dalton

Jonathan Dalton is a 40-plus-year resident of the Valley and has been helping folks buy and sell homes since 2004. He can be reached at 602-502-9693 or info at allphoenixrealestate.com.

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