Black Friday is upon us, soon to be followed by Cyber Monday. Okayfineanddandy.
But as you plan your strategy for those days, might I ask you to take a moment and remember Small Business Saturday this coming Saturday. (Disclaimer – my wife does work at American Express, though I get zilch for this suggestion.)
If you are a small business owner, go to ShopSmall.com to take advantage of some digital and in-store marketing materials.
If you’re an American Express holder, you can register to receive a $25 statement credit when you use your cards at a qualifying small business. Want to find which business are so qualifying? Check out the map here.
I’m not going to sit here and tell you I shop exclusively local. My wife could be a greeter at Walmart given her knowledge of the store.
But the restaurants I frequent most often tend to be local. My used book stores are local. And it’s with sadness that I note the closing of local businesses; the country was up in arms about the demise of Hostess but virtually no one noticed the end of The Book Den and Erawan Thai Food, a pair of businesses within a half mile of me that went under in the past two weeks.
Support your local economy. Support your local businesses. Take a moment from your plans to beat someone to a pulp with a recyclable bag filled with hard candy to make sure you get the two of whatever in stock this Friday and see if the same items can be purchased from a local small business.
You’ll be damned glad you did.