Little Red Corvettes and Other Dubious Sale Techniques

AvatarEvery morning my inbox is filled with e-mail flyers touting properties across the Valley (and, on some occasions, in California as well.) Most go unread but the headline on one of the flyers caught my eye …

3% PLUS RED CORVETTE!!

Um, okay. So all I have to do is bring a client to the house, convince them to purchase, and I get not only a co-broke but a new car? Is Bob Barker putting this deal together now that he has time on his hands?

Higher co-brokes unto themselves are somewhat overrated. There are agents who will sell their clients’ souls for an additional 1% but, frankly, these aren’t the agents I really want to be working with anyway. Do what’s best for your client and all works out in the end.

But knowing there are agents who will sell their clients souls for an extra 1%, how are they ever going to resist the Prince special? Baby, you’re much too fast. Yes, you are. (And does that last sentence mean I’m going to win NBC’s Singing Bee before it’s canceled within the next month?)

Note to sellers – if you’re trying to sell your house, price it right. Make sure it’s clean and showing ready, without repairs to be made or allowances to be provided. Make sure you hire an agent who knows how to market a home without the ridiculous gimmicks.

A Vette would be nice, especially with the passing of my 38th birthday and the growing urge to purchase such a car in such a color to reassert my youthfulness. But as a father of three, I’m not up for strapping my kids to the hood in the new family cruiser.

Show me a well-priced home and a realistic seller and both of us will get paid, Mr. Lister.

[tags]real estate marketing, Phoenix real estate[/tags]

Jonathan Dalton

Jonathan Dalton is a 40-plus-year resident of the Valley and has been helping folks buy and sell homes since 2004. He can be reached at 602-502-9693 or info at allphoenixrealestate.com.

0 Comments

  • Trang - The Legacy Group 10 years ago

    But you have to admit…

    they got you to read the email.

  • Jonathan Dalton 10 years ago

    Yes and no … the headline caught my eye and I looked at the picture of the car, but I couldn’t tell you anything about the house.

    Sooooo … how effective does that make it?

    One other issue is buyers are driving the process themselves. More and more my buyers are the ones telling me about the houses they want, not me making the suggestions to them.

  • Saratoga Springs Real Estate Blog » Blog Archive » Saratoga Realtor gets a FREE Car? Slimey? You Decide! 10 years ago

    […] read with interest Jonathan Daltons post on Realtor incentives – specifically the offer for a free red Corvette on top of the regular […]

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