Look! It’s got Dirt! And Power Lines!

leadphotoOver time, I’ve made it abundantly clear that marketing a home for sale is not rocket science. Where some agents try to confuse matters with marketing plans running into the dozens or hundreds of bullet points, I don’t tend to break out every single tiny step to make it seem like I’m spending hundreds of hours in preparation to sell a home.

If you need that much time, you probably don’t know what you’re doing.

Speaking on not knowing what you’re doing, I tripped across the above photo in the MLS. Keep in mind, this is the primary photo for this listing, the one the public will see first when they’re searching on an IDX feed or on a third-party advertising site.

At some point, the dirt backyard and the power towers in the near distance are going to have to be dealt with. But in the primary photograph, the first one a buyer would see?


This seller should be demanding better. Then again, it’s the seller who hired the agent in the first place without asking about pesky little details such as who handles the photographs on a listing that will net the agent around $4,000; paying a photographer $100 seems like a small investment to expect, wouldn’t you think?

Jonathan Dalton

Jonathan Dalton is a 40-plus-year resident of the Valley and has been helping folks buy and sell homes since 2004. He can be reached at 602-502-9693 or info at allphoenixrealestate.com.