Looking Twice at Marketing Promises

avatarthumbnail.jpgYou will be extremely happy to know that I’ve not learned how to clone myself. I’m not sure that I’d actually want to do so, but when looking through some of the information other agents provide about how they sell homes, the only real solution appeared to be cloning. Or possibly holograms.

Specifically, I read with interest one agent’s claim that he holds all of his homes open every single weekend. Sounds great, until you start doing the math.

There are two days in a weekend last time I checked. This agent happens to work with a partner, so two times two equals four “agent days.” Most open houses are held for about four hours in the afternoon; it’s possible to attempt odd times, though you usually won’t see many buyers coming through at 9 a.m. on a Sunday. (Not that you’re likely to see a lot of buyers anyway, but that’s a different story.)

Essentially, a two-person team can hold four houses open a weekend … maybe more if they go for odd times or abbreviated open houses. Maybe less if they also are working with buyers who might want to look at homes when they’re off work on a weekend.

So hope they’re not that successful, otherwise their success will prevent them from delivering on what they promise.

All open house rhetoric is caged in the idea of theoretically allowing as many people as possible to see your home. If all you really wanted were people to look at it, though, you could sell maps and have public tours at 50 cents a head.

Traffic, in this instance, is relevant. What you need is focused traffic from interested buyers and that kind of traffic doesn’t come from throwing a sign on the curb and waiting to see who might walk in the door.

[tags]Phoenix real estate, real estate marketing[/tags]

Jonathan Dalton

Jonathan Dalton is a 40-plus-year resident of the Valley and has been helping folks buy and sell homes since 2004. He can be reached at 602-502-9693 or info at allphoenixrealestate.com.