This isn’t solely a Phoenix phenomenon, though the combination of our weather, utter lack of natural disasters and current winter population make such matters more prominent here. But just in case you haven’t heard, there are a lot of Canadians looking for real estate in Phoenix and elsewhere here in the States.
Nearly every seller I’ve spoken to has mentioned this as if the influx of Canadians will spark a run in the market. It won’t. In fact, as I’ve written in the past, not all properties fall under the fairly broad categories of homes that folks north of the border are searching for.
The question then becomes how do you market to buyers who are a full country and more than 1,000 miles away?
I suppose you can send a direct mail piece to everyone in Calgary and hope for the best. You even could write about the kind of real estate opportunities awaiting Canadians looking for second homes and/or vacation or investment properties here.
Or you could take the message across the border and into these buyers’ virtual living room. And then follow up with those you know in Edmonton, Calgary, Vancouver, et al and pass them these same listings as they come to the market.
Might work better than sitting an open house hoping for an out-of-country license plate to drive buy.
Thanks to both Norm Fisher in Saskatoon and Sara Maclennan/Sheldon Johnson in Edmonton for allowing me to take up some server space.
[tags]Canadian investors U.S. real estate, Phoenix real estate, real estate marketing[/tags]