Moving Toward Business By Referral

avatarthumbnail.jpgIt’s been a little bit of a mind-bending week here at All Phoenix Real Estate central. After many, many months of delay I finally sat down to listen to classes taught by Brian Buffini about migrating my real estate business to one that is, if not exclusively by referral, is driven by that dynamic.

These lessons have led me to a rare week of reflection and organization.  My mindset always has been that any day that doesn’t involve an accepted contract is a failure, which clearly is mental. Unless you have an REO contract or a large-scale team of agents who are working for you, there absolutely will be days when a sale doesn’t take place.

But that doesn’t mean that the day has not been a success. For me this week, there have been successes in finally taking the time to update my database to include sales that were completed long before I purchased Real Estate Success Tools last December. There have been successes in the personal notes I’ve been writing, even though my friends in Canada won’t be seeing them for a couple of weeks due to the vagaries of the postal system. And there have been successes in simply realizing that the activities today, though they may not result in a sale tomorrow, still are productive.

And there also is success in realizing that the referrals I receive, and there have been many through the years, are the best reflection of the business I’ve conducted and are at the top of my daily to do list.

So don’t be surprised if you see a note coming your way or if your phone happens to ring now that I’ve gotten everything reorganized. Things have been busy on this end for the past several months, but not so busy that there isn’t time to take the few minutes needed to say hello.

And, by the way, I’m never too busy for any referrals of yours, my dear readers. You too, Mom.

[tags]Phoenix real estate[/tags]

Jonathan Dalton

Jonathan Dalton is a 40-plus-year resident of the Valley and has been helping folks buy and sell homes since 2004. He can be reached at 602-502-9693 or info at

1 Comment

  • Paul 8 years ago

    I’ve often wondered why most Realtors don’t follow up with past clients on a regular basis via mail. Let’s say it costs $1 per month ($12 per year) to mail something monthly. With NAR stats where they move every 5-7years, your total cost to stay in touch is about $100 per customer every move. Not a bad ROI with the commission per sale, plus referrals.
    Very smart of you to start doing it. Make it a habit and you’ll see the results.

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