For instance …
Usually, I build a single-property website with photographs and descriptions of the home.
Usually, I’ll post the listing to Facebook and Twitter, just in case someone among the large circle of Facebook friends knows someone buying.
Usually, I’ll make my listing a featured property on the front page of my website.
Usually, I’ll get a pretty sign installed with a flyer box for passersby to get more information about the home.
NEW: Since my brokerage auto-syndicates, I also un-syndicate the listings unless my client specifically asks to have their home listed on Zillow, Trulia or Realtor.com. (Once you tell the seller that their home’s going to be positioned as $40,000 overpriced, it’s a pretty quick decision.)
In this case, however, there was no time to do any of the above outside of killing the auto-syndication. I activated the listing on Tuesday afternoon. The first offer came in three hours later, three more came once the lockbox was installed and by yesterday afternoon the home was sold.
This happened because of the market conditions. It also happened because I took care of the three most important pieces of marketing:
1) I priced the home correctly
2) I entered it into the MLS, where it was instantly advertised to more than 20,000 licensees
3) I priced the home correctly
Okay, I should mention I also had photographs ready so potential buyers could see what they were getting into before going to view the house. That helped as well, as even in this market, listings without photos take a little longer to move.
In all candor, it’s probably to my detriment to discuss what does and doesn’t sell homes. Sellers generally want to see a vast array of party tricks that are going to help their home get sold for the most possible money in the shortest possible period of time. And yeah, I’ve got a little fluff in my own listing presentation mostly consisting of the items under “usually.”
But the reality is much what it always has been. Price a home well. Get it into the MLS. Photograph it well. And it’s going to sell.