As anyone searching for a home can tell you, photographs often lie. From a real estate agent’s perspective, we prefer to think of selective, creative photography as accentuating the positive and, all in all, this is what is most likely to attract a buyer at least initially. Continued interest only comes, however, when a buyer realizes a given house really is in the condition indicated by the listing photos.
Photographs may lie but videos are like truth serum … they’re almost impossible to improve drastically, they will expose both a properties greatest and worst aspects and any missing items stand out like the 18 minutes of missing Watergate tape.
Video’s nothing new in real estate. Discussions about the value of video have been ongoing for at least the past five years and likely will continue as listing agents discuss the merits of video as a marketing tool. I’m more in favor of using video with my buyers as a value-added service since I’d much rather they see a home in its totality than only the snippets usually made available. This is made more crucial by the reality that my business is centered around second- and vacation-home buyers who invariably start their search when they are outside the Valley.
Below is a video of a short sale in Phoenix’s Stetson Hills subdivision that I filmed this morning. It’s far from perfect – there are some dark spots as I’m aiming toward the windows – but I’m not looking to win an Oscar. My goal is for the video to serve as the buyers’ eyes while they decide whether to move forward. And from that point of view, I regard the video as a success.
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