One of the main reasons why a national Multiple Listing Service where buyers can find all the data they wish is a pipedream is the concept of GIGO – garbage in, garbage out.
With that as a backdrop, here are some suggestions for listing agents here in the Phoenix real estate market (and elsewhere as well, most likely):
- If a home is missing an oven/range, it’s not “move in ready”
- If a home is missing the air conditioner, it’s not “move in ready”
- It really is okay to use a SUPRA lockbox instead of the Home Depot $12 special
- It’s “formal” dining, not “fromal” dining
- Welcome to 2009. Please mark your short sales as short sales. That local rule’s only been on the books for a year.
- No pictures, no showing for my buyers
- One picture of the front of the condo complex doesn’t count as a property picture
- If a home’s been on the market for more than 30 days, you may want to take “this one won’t last!” off the listing. Because it has.
- If a home’s been on the market for more than 60 days, see number 8.
- If a home’s been on the market for more than 90 days … you get the idea.
- Thanks for the notice of the bonus to buyers’ agent with an accepted offer by December 30th, 2008. Deadline’s gone, update the listing.
- If you say “status you see is accurate” then make sure the status is accurate.
- Even if it’s a bank-owned home, you’re theoretically earning a check. Take the time to write more than eight words in the 680-word description field.
- “Stop the car!” Stop the stupidity.
- If you’re going to use the “I’m Gorgeous Inside” sign rider, please also make sure to keep “Get a Tetanus Shot” in stock as well. Equal time, you know.
- For that matter, if you’re using more than 3 sign riders and only one of them has your name, you’re trying to hard.
- If your lowest sign rider is green on the bottom edge from grazing the grass, you have too many.
- It’s “lose” not “loose”. Wait. Sorry. That’s a suggestion for real estate bloggers.
- By appointment only = probably never going to sell. Your sellers need to be ready on my buyers’ schedule, not theirs.
- When in doubt, opt for one or two less exclamation points.
[tags]Phoenix real estate, real estate marketing[/tags]