Phoenix Listing Agents – Allow Me to Make Some Suggestions

avatarthumbnail.jpgOne of the main reasons why a national Multiple Listing Service where buyers can find all the data they wish is a pipedream is the concept of GIGO – garbage in, garbage out.

With that as a backdrop, here are some suggestions for listing agents here in the Phoenix real estate market (and elsewhere as well, most likely):

  1. If a home is missing an oven/range, it’s not “move in ready”
  2. If a home is missing the air conditioner, it’s not “move in ready”
  3. It really is okay to use a SUPRA lockbox instead of the Home Depot $12 special
  4. It’s “formal” dining, not “fromal” dining
  5. Welcome to 2009. Please mark your short sales as short sales. That local rule’s only been on the books for a year.
  6. No pictures, no showing for my buyers
  7. One picture of the front of the condo complex doesn’t count as a property picture
  8. If a home’s been on the market for more than 30 days, you may want to take “this one won’t last!” off the listing. Because it has.
  9. If a home’s been on the market for more than 60 days, see number 8.
  10. If a home’s been on the market for more than 90 days … you get the idea.
  11. Thanks for the notice of the bonus to buyers’ agent with an accepted offer by December 30th, 2008. Deadline’s gone, update the listing.
  12. If you say “status you see is accurate” then make sure the status is accurate.
  13. Even if it’s a bank-owned home, you’re theoretically earning a check. Take the time to write more than eight words in the 680-word description field.
  14. “Stop the car!” Stop the stupidity.
  15. If you’re going to use the “I’m Gorgeous Inside” sign rider, please also make sure to keep “Get a Tetanus Shot” in stock as well. Equal time, you know.
  16. For that matter, if you’re using more than 3 sign riders and only one of them has your name, you’re trying to hard.
  17. If your lowest sign rider is green on the bottom edge from grazing the grass, you have too many.
  18. It’s “lose” not “loose”. Wait. Sorry. That’s a suggestion for real estate bloggers.
  19. By appointment only = probably never going to sell. Your sellers need to be ready on my buyers’ schedule, not theirs.
  20. When in doubt, opt for one or two less exclamation points.
[tags]Phoenix real estate, real estate marketing[/tags]

Jonathan Dalton

Jonathan Dalton is a 40-plus-year resident of the Valley and has been helping folks buy and sell homes since 2004. He can be reached at 602-502-9693 or info at


  • Melina Tomson 9 years ago

    Now this was funny! 8,9 and 10 have to be my favorite…I saw one listing that was still “not going to last” after 219 days on the market…

  • Jonathan Dalton 9 years ago

    Apparently they forgot to add “when compared to a glacier,” Melina.

  • Steve Belt 9 years ago

    you forgot:


  • Melina Tomson 9 years ago

    Steve that’s because “HURRY!!!!!!! IT’S NOT GOING TO LAST!” is a very important comment to make at day 332.

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