What do you think of when you hear The Cars’ “Moving in Stereo”? For red-blooded males of a certain age, the first thought almost always turns to Phoebe Cates emerging from the swimming pool in “Fast Times at Ridgemont High.” Need I really explain?
Such things certainly came to mind this morning when I was driving to a home inspection in Goodyear’s Pebblecreek retirement community and Moving in Stereo was playing, in of all things, a Pennzoil commercial.
Was it coincidence that the ad agency had chosen this song to be the background music for a commercial for motor oil or did someone intentionally make the suggestion, knowing men of a certain age constitute the prime demographic and the connection we’d make with dear Phoebe would cause us to remember the commercial and thus the brand longer than normal?
Maybe I’ve watched too much Mad Men, but it’s hard to believe the ad men weren’t looking to create a certain feeling because those feelings influence buying decisions more than anything else.
Feelings are the reason model homes are staged to near perfection. It’s the reason why many homes for sale also are staged (though in some cases, the expense of the rental furniture makes staging logistically difficult.) It’s the reason who a buyer will prefer this home over that home simply because of the shade of paint or the design of the tile.
All of us are emotional beings. We connect to each other and to the world around us in ways more subconscious than conscious. As the pinhead Jake would say as he floated on the wings of love, we often “have to go with our heart.” Oh, and the journey’s been amazing.
At the same time, it’s often worth remembering that much of what we see is an illusion. That list price on a short sale appeals to our desire for a bargain but may not be based in fact. The staged furniture and decor looks great but it’s not coming with the house and your 26-year-old leather Barcalounger may not have the same effect. And, remember, Brad only imagined Phoebe emerging from the pool in that red bikini.
Still, as illusions go and song-induced thoughts run, it ain’t all that bad.
[tags]Phoenix real estate[/tags]