I’m thinking of a number between six and infinity. If you can’t get to six, you’re eliminated from the competition from the get-go. If you’re leaning closer to the infinity mark, you also probably have a date with the exit.
How many photos are too few on your average real estate listing (let’s throw out 3 bedroom, 2 bath around 1,600 square foot as “average” for the exercise)? Clearly, zero would be too few. One almost certain is as well. In fact, you ought to be able to reach the six mark – the arbitrary limit currently set by the Arizona Regional MLS without having to break a sweat:
- Front elevation
- Back elevation
- Master bedroom
- Family room/great room
- Secondary bedroom/special feature
That was pretty easy, huh?
The new MLS coming to the Phoenix real estate market has the capability of unlimited photos. Some are cheering in the background at this announcement but indulge me and look around the room in which you’re sitting. How many facets of this room would you say are photo-worthy?
Taken one step further … at what point do the photographs serve to eliminate buyers (or cause buyers to eliminate your home) rather than attract them? I long ago stopped adding room dimensions to my listings not to be difficult but because I wanted buyers to see the room for themselves. It seems silly to risk someone eliminating a house based on a 17×15 master bedroom because they want 18×15. Take a look at the room and tell me if the extra 15 square feet really matter.
I read one blog where it was written with pride that the agents had taken more than a couple hundred photographs of the property. What are you photographing at that stage? Electrical outlets? Each individual cabinet? Smoke detectors?
Photographs lie. Buyers learn this fairly quickly. I can’t tell you how many times one of my buyers “favorite” houses was eliminated in short order when they saw what the pictures did not reveal. At the same time, I’ve had many buyers who are pleasantly surprised when they see in three dimensions what was rendered in two on a website.
Do you really want to risk your home not selling because someone doesn’t like your switch covers, retail value $2.27?
I didn’t think so.
[tags]real estate marketing, Phoenix real estate[/tags]