After reading some of the new blogs being touted by Realtor.Com as “the best in real estate” as well as the how-to videos that explain the basics, I thought I’d suggest a handful of how-to themes myself.
1) Spell check: Why it’s vary important too look for typeos.
2) Comments: We know you love the sound of your own voice, but blog writing is about building a community. No comments, no community.
3) Funny Designations and You: It’s great that you’re a B.S. We could tell immediately.
4) Why Your Next Blog Post Needs to Arrive Before Halley’s Comet: Congratulations on front-loading your blog with five articles. It’s been a month. What’s next?
5) Truth in Advertising: Careful when you brag about how much you’ve sold. People can check the numbers to see what you’ve really done.
The one piece missing from the entire “you’ve got to blog” conversation is the why and the how – most importantly the why. If you’re attempting to build a community, to engage your readers in conversation, to educate the public then you’re on the right path. Even if you’re blogging for leads, you can do so and still meet the above criteria.
If you’re starting a blog because everyone else has one, save the time and the domain name and try another marketing strategy. It’s more or less that simple.
Want additional pointers? Check out Real Estate Weblogging 101. It’s not the alpha and omega of real estate blogging, but it’s damn close.
Strive for greatness and take solace in the effort if you fall short. Strive for mediocrity and you’ll likely achieve it with little effort at all.
[tags]real estate marketing, real estate blogging[/tags]