Returning to the Phoenix Listings Arena in Style

avatarthumbnail.jpgThis afternoon, I took my first non-short sale listing in just over seven months. For virtually all of this year, the days and weeks have been filled with buyers – Canadians, investors, Canadian investors, first-time home buyers – to the point that listings were almost an afterthought.

Almost, because a real estate agent the basic name of the game, whether here in Phoenix or elsewhere, is to obtain listings. Even as I ignored this side of the business, I knew the time would come when I’d need to get back into the water.

Why did I stop acquiring listings? You could chalk it up to a crisis in confidence, not in my own abilities to sell but in most sellers’ willingness to do whatever was needed to get their home sold – aggressive pricing, attention to detail for condition, etc. Of course, the simple resolution was staring me in the face … unless the seller was willing to do whatever had to be done, there would be no choice but to walk away and let someone else bang their head against the wall.

Except I hate those conversations. Does the preference for the easy conversations make me any different than the majority of folks? Absolutely not. Working with buyers allowed me to have the happy conversations. But I still was working only half the business.

Last week, an opportunity arose to work with a seller in Ventana Lakes, an active adult community straddling Sun City and Peoria. It was the perfect situation – a beautiful home in one of my favorite communities and a seller amenable to the realities of the market.

Now comes the fun part … go to the sidelines for a little while and it’s amazing how much the technology will change. I’ve been playing with a trial offer on Real Estate Shows and created the following photo slide tour of the home. I’m pretty pleased with the end result (still need to tweak the width in the morning) and hope you are as well.

In many ways, the hardest part of the work already has been done in putting the right price on the house. Now I just need to get the buyers in the front door.

[tags]Phoenix real estate, Ventana Lakes real estate[/tags]

Jonathan Dalton

Jonathan Dalton is a 40-plus-year resident of the Valley and has been helping folks buy and sell homes since 2004. He can be reached at 602-502-9693 or info at