Over the past 13 years, through good markets and bad, my listings have sold in an average of 56 days at an average 98 percent of list price. The rest of the Phoenix market? An average of 99 days on market and sales at 89.5 percent of list price.
Why? Because unlike many real estate agents, I focus on marketing methods that attract ready, willing and able buyers and not just the eyeballs of lookie-loos.
Your home wasn’t created with a cookie cutter, so why should the website marketing your property come from one? Using my own WordPress theme, professional photographs and some marketing flair, I create individual websites for all of my listings complete with information not just on your home but on the surrounding area as well.
The one thing few real estate agents are willing to admit? The most effective method of marketing a home today is the Multiple Listing Service, just as it has been for the past several decades. Once entered into the MLS, your home will be marketed instantly to tens of thousands of local real estate agents who then will work through their own scores of clients to locate a buyer for your property.
And through Internet Data Exchange, or IDX, your home will be marketed on the website of every local agent who subscribes to an IDX feed.
Of course, entering the listing into the MLS isn’t enough. The art of marketing is to make a product appeal emotionally to the consumer. Here’s how we do that …
Rather than trying to explain the difference, take a look for yourself ..
So many agents simply repeat all of the information contained in the bullet points in a home – they’re selling the steak. What you need is someone who’s going to sell the sizzle, who can describe not what the house looks like but how it feels to live there … the experience of it all. Want an example?
Great floor plan with 2 bedrooms + den, huge great room, kitchen with breakfast bar and dining are, spacious master suite with double sinks, separate tub/shower and walk-in closet. The home features cherry cabinets with crown molding, stainless steel kitchen appliances, 20” tile flooring, slab granite kitchen countertops, inside laundry, two-tone paint, raised bath vanities with cultured marble tops and so much more!
Or this …
Relax. You’re home. Stretch out on the back patio with your morning cup of coffee and soak in the quiet of the desert. You spent no time searching for window coverings and ceiling fans, had no effort wasted setting appointments with landscapers to create a backyard because you skipped the new builds and purchased a lightly lived in, move-in ready home at the Retreat at Arizona Traditions.
Which home do you think sold more quickly?
There’s no compelling reason to abandon the old standbys – full color flyers at the curb, a property book on your kitchen counter and the expected For Sale sign in your front yard and you’ll get them all.
Here’s where the difference comes in. I’m not going to waste your time – a theme you’ll see repeated. I’m not going to offer false hope. Below are examples of “marketing” other agents do that rarely (like a couple times out of 100) lead to a sale but always (like 100 times out of 100) either inconvenience you or lead you to believe looking busy is the same as being busy selling your home.
That’s the rundown. To schedule your appointment to get your home not just listed and marketed but sold in the shortest amount of time for the highest dollar amount, call me at 602-502-9693 or e-mail me at info at allphoenixrealestate.com and I’ll get to work for you!