Sounds of Silence

Advice on how to begin a blog has been a cottage industry the past several years. You can’t swing a proverbial cat by the proverbial tale and not hit someone who will tell you of all the fun and profit to be had through social media (blogging, Twitter, Facebook) and tell you how to get started and claim your piece of the proverbial pie.

The advice may be well-intentioned (and possibly lucrative for those teaching classes and webinars and the like) but it’s also ill-timed. You see, the challenge isn’t getting started, at least not past the first dozen posts. As the “experts” will tell you, write about the market, write about local events, write about quirks of the neighborhood, write the proverbial how-to articles (okay, I forced the proverbial proverbial there) and you’l be fine.

What no one really discusses is what to write about when the blog is five-plus years old and more than 2,000 posts deep. Market conditions always make easy articles (short version – too few homes for sale and too many buyers, prices still not rising) and local events may work, except I’ve never written about them here in the odd believe people are shopping for homes more than a farmers’ market or community yard sale.

As for the how-to articles …

Over the past five years I’ve talked about As-Is and HOA Addenda, Adult Communities Addendums, Luke Air Force Base disclosures, earnest deposits, opening escrows, CLUE reports and sellers’ disclosures, inspection periods, bank addenda and the pitfalls of buying a new build without taking an agent.

I’ve written about bees guarding the entrance to a home, brutal MLS photos and homes that would be better off condemned. I’ve written about appraisals, keeping your lender under control, more about appraisals and way too much about short sales – both what you need to get one approved and the uncertainty buyers suffer when they make an offer.

If there’s an aspect of Phoenix real estate I haven’t discussed, clearly I’m not thinking of it and haven’t thought of it before.

In short, I’ve more or less run out of things to say.

And yet … the blog marches on and on and on, traveling a road toward an unknown destination. More and more, though, I feel like I’m driving down a Kansas highway. I have to have faith there is a destination though all that I see is flat, straight road disappearing into the horizon.

Jonathan Dalton

Jonathan Dalton is a 40-plus-year resident of the Valley and has been helping folks buy and sell homes since 2004. He can be reached at 602-502-9693 or info at allphoenixrealestate.com.

6 Comments

  • HowardArnoff 6 years ago

    As a youngster coming up on my 5 year blogiversary with just over 1500 posts I feel your pain. But to complicate matters, I just started a new WordPress website / blog a few months ago so now I have to come up with something to write about for both.

    But it’s always a good idea to write a post about having nothing to write about ;>)

  • Another Investor 6 years ago

    I like your market perspective posts and I love your “tales from the front.”  Please keep them coming. 

    Adding more content about financing and how to get it in the current market might help some of your buyer readers to get off the fence and call you.  Also, I don’t know what the “numbers” say, but based on current listings prices are going up.  I toured several new home developments out there this week and within a few months the resale market should catch up to them.  Featuring some of those might generate some buyer interest as well.

  • Jonathan 6 years ago

    Much appreciated, AI … and very good ideas for the future as well. Many thanks …

  • ayala land premier 6 years ago

    hi jonathan, thanks for your story, i got some good tips.
    Im also writing for a real estate blog and just started my own boxing blog a few days ago. Ive always thought that writing about “cant think of anything to write” is a boring topic and will make readers go away, unless maybe I already have 2000 posts and loyal followers.
    -bianca

  • Jonathan Dalton 6 years ago

    Well, my mother’s a loyal reader. Or so she tells me. Then there’s Howard and AI. Hopefully none of them will leave me.

  • Lanie 6 years ago

    Great post, thank you for the efforts you have made in writing this article..Please Keep posting..

    – Lance
    PSP for sale

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