Advice on how to begin a blog has been a cottage industry the past several years. You can’t swing a proverbial cat by the proverbial tale and not hit someone who will tell you of all the fun and profit to be had through social media (blogging, Twitter, Facebook) and tell you how to get started and claim your piece of the proverbial pie.
The advice may be well-intentioned (and possibly lucrative for those teaching classes and webinars and the like) but it’s also ill-timed. You see, the challenge isn’t getting started, at least not past the first dozen posts. As the “experts” will tell you, write about the market, write about local events, write about quirks of the neighborhood, write the proverbial how-to articles (okay, I forced the proverbial proverbial there) and you’l be fine.
What no one really discusses is what to write about when the blog is five-plus years old and more than 2,000 posts deep. Market conditions always make easy articles (short version – too few homes for sale and too many buyers, prices still not rising) and local events may work, except I’ve never written about them here in the odd believe people are shopping for homes more than a farmers’ market or community yard sale.
As for the how-to articles …
Over the past five years I’ve talked about As-Is and HOA Addenda, Adult Communities Addendums, Luke Air Force Base disclosures, earnest deposits, opening escrows, CLUE reports and sellers’ disclosures, inspection periods, bank addenda and the pitfalls of buying a new build without taking an agent.
I’ve written about bees guarding the entrance to a home, brutal MLS photos and homes that would be better off condemned. I’ve written about appraisals, keeping your lender under control, more about appraisals and way too much about short sales – both what you need to get one approved and the uncertainty buyers suffer when they make an offer.
If there’s an aspect of Phoenix real estate I haven’t discussed, clearly I’m not thinking of it and haven’t thought of it before.
In short, I’ve more or less run out of things to say.
And yet … the blog marches on and on and on, traveling a road toward an unknown destination. More and more, though, I feel like I’m driving down a Kansas highway. I have to have faith there is a destination though all that I see is flat, straight road disappearing into the horizon.