Common Sense, Trust and How Listings Really Work

Let’s start with a very basic concept. As a real estate agent, I’m in the sales business. There are some who prefer to soft sell the whole thing, say they are in service because for some reason the concept of being in sales makes them feel a little bit, I don’t know, dirty. But this […]

Some Costs of Selling Your Home as a FSBO

That picture above is an actual photograph of a home listed for sale in craigslist. Without getting too deep into a whole debate about political correctness – the world’s already coming to an end as we know it thanks to the p.c. police (brown bag, really?) – I think I can safely provide this piece […]

Something About the Word Always

Earlier this week, a client of mine sent a property to me that he wanted to see this morning. I called the agent yesterday afternoon to set the appointment – the house isn’t on an electronic lockbox – and was heartened by the private remarks where the agent said she “was always available. And if […]

Look! It’s got Dirt! And Power Lines!

Over time, I’ve made it abundantly clear that marketing a home for sale is not rocket science. Where some agents try to confuse matters with marketing plans running into the dozens or hundreds of bullet points, I don’t tend to break out every single tiny step to make it seem like I’m spending hundreds of […]

It’s Less About the Real Estate than the Sunshine

Here’s the reality of selling real estate in any of Phoenix’s active adult and retirement communities: it’s not the property I’m selling but the sunshine and the lifestyle. That’s why, when I’m writing the description for any of my listings in these communities, I leave the nitty gritty of the property itself to the bullet […]

Sellers: Do You Know Your Agent’s Marketing?

So you decide to put your home on the market and hire a real estate professional to handle the marketing. Did you make sure to follow up and see what exactly the agent is doing to make your home stand out from the crowd? Or are simply trusting that the agent knows there are more […]

Building a More Accurate Real Estate Reality

Real estate, as I have said many times, is a peculiar occupation. Very little of what a real estate agent does is particularly complicated … any homeowner can sell a house on their own, just as any buyer can purchase a home on their own without any assistance.┬áLike most any other vocations, though, there are […]

“I Don’t Like Any REALTORS Except My Own”

Fair enough. And not at all surprising, since nearly all the surveys in which real estate agents as a group are rated somewhere just this side of your average state politician or used car salesman, the caveat nearly always given is “except for my agent.” To be honest, I’m all for loyalty. It’s something that […]

Close Up On a Major Marketing Fail

You’ve got to pity some sellers. Granted, they are the ones who choose their agents but you sometimes have to wonder if they really know what they’re signing up for when their agents tell them all the wonderful things they do for marketing. There’s one brokerage out here who has a specific, mandatory form that […]

If I Had a Brain, I’d Be Dangerous

So, as you probably already know from prior posts, I’ve got a casita for sale in Westbrook Village. (Blatant plug: it remains the least expensive golf course property in Phase 2, which is Westbrook’s newer side.) As I drove up to meet with the owners, check out the new paint, install the lockbox and all […]