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Phoenix Real Estate and Homes for Sale | Jonathan Dalton, Realty ONE Group – (602) 502-9693

Jonathan Dalton
REALTOR
ePro, SFR
602-502-9693

Marketing

Introducing: ExpiredtoSoldAZ.Com

We often have a habit of making real estate market sound like rocket science – there are agents who talk about the 100-odd steps they follow on every new listing, which at least to me sounds more like the crew of Apollo 13 working their way through the re-entry procedures than the relatively basic act of getting a home on the market. There may even still be an automobile in the Phoenix area with the phrase “We Don’t Just Sell Your Home, We Market It!” as if any seller cares more about the process than the end result – getting […]

New to the Market! Wait, Never Mind …

For all the talk of marketing, so much of what happens with a listing depends on market conditions. For instance … Usually, I build a single-property website with photographs and descriptions of the home. Usually, I’ll post the listing to Facebook and Twitter, just in case someone among the large circle of Facebook friends knows someone buying. Usually, I’ll make my listing a featured property on the front page of my website. Usually, I’ll get a pretty sign installed with a flyer box for passersby to get more information about the home. NEW: Since my brokerage auto-syndicates, I also un-syndicate […]

Once Upon a Time, There was Transparency

Before we get too far … 7,920 detached homes for sale in Maricopa County as of the moment; more details available over here. As for the main thrust of the post, to be honest, I’m not quite sure who the target audience may be as it’s a subject that, at least back in the days when real estate blogging started, was at the forefront of what we writing real estate professionals were doing to help educate the buying and selling public. Back before there were social media gurus and REBarCamps, before there was Twitter and Pinterest, before iPhones and iPads […]

And in Other News, the Sky’s Still Blue

That little vein is starting to throb in the center of my forehead, which means there must be another article out there touting a company stating the obvious. Yep, here it is … Product Manager for Statistics and Trends at Redfin, Tim Ellis wrote, “Apparently every weekend is open-house weekend in San Francisco. In fact, holding an open house is so expected there that homes that don’t hold an open house are a full seven percentage points less likely to sell than those that do. In Las Vegas and Phoenix, where open houses are rare, the exact opposite is true. […]

It’s the Same Old Song But You Don’t Hear the Real Tune

The calls always start off about the same way … “would you like some more business?” I’ve gotten quite used to answering that question in the negative, not because it’s true but because, as my dear friend Teresa Boardman pointed out, the sales monkeys sitting in the boiler rooms have no idea what to do with that answer – it’s not to be found on any of the prospecting scripts. On those few occasions where I don’t hang up shortly thereafter, primarily out of the same ennui that causes a cat to play with a mouse for a while before […]

A Blog Day Without Snark, Doom or Hysteria

Twitter usually explodes during these events; today, the only two items of note I saw were the unexpected appearance of Jay Thompson (less than a week after a heart attack and a couple of stint insertions) and the statistically accurate and largely irrelevant note that 60 percent of all people using Zillow aren’t working with a real estate agent. Damn it. I tried to get through without any snark but it’s just not possible; not when I’m watching the above stat get retweeted as gospel without anyone stopping to ask how many of those 60 percent simply are homeowners poking […]

Going Back to the Beginning

Once upon a time, there was a new real estate agent who had little idea what he wanted to do for marketing. And there was a beagle named Tobey. Over the years, Tobey has been faded further into the background as I’ve sought a quote-unquote more professional look to the site, though once I figure out an appropriate place to put him other than in the ubiquitous avatar and the even more ubiquitous business card I’ll likely do so. But when it came time for my first real estate mailer, a photograph taken earlier that same year simply clicked and […]

No, I Didn’t List Your House for Sale on Zillow. Here’s Why.

If you really want the most money possible for your home in the shortest time possible, gaining marketing exposure far beyond even what Zillow may promise, click here instead. It’s no coincidence the vast majority of my listings are selling in a couple of weeks and not months. But if you’re okay settling for the far fewer potential eyeballs Zillow will attract and far more time spent on the market rather than moving forward, just click here and then on the Zillow icon at the top left. And with that, I invite you to read on … * * * UPDATE – September ’13: Since writing […]

Syndicated Listings and Selling Myths

Before you chalk this post up to so-called inside baseball, consider this. You or someone you love likely has used or will use Trulia, Zillow or Realtor.Com to search for homes in the belief you are getting an accurate view of the local real estate market. Sadly, that’s not at all the case – not that any of those sites ever will admit it. This should matter to you as a consumer; whether it does is your call. If you are the type who prefers to be dazzled by rainbows and ladybugs while ignoring what really does make things happen, […]

2011 In Pictures

With a sincere thanks to all of my clients in 2011 and well wishes for 2012 for all!  

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