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Phoenix Real Estate and Homes for Sale | Jonathan Dalton, Realty ONE Group – (602) 502-9693

Jonathan Dalton
ePro, SFR


How to List Your Phoenix Home for Sale on Zillow

  Every day like clockwork, someone comes to my website looking for information on how to list their home for sale on Zillow. (The irony of someone who doesn’t want to use an agent using an agent’s website to find out how to use a free platform amuses me, but that’s another story.) It’s a rather simple process: Go to Zillow Set up an account Type in your address and claim your home Click on “post for sale” That’s all there is to it. But – and you knew there had to be a but – now that I’ve told […]

Do It Yourself Marketing

I’ll admit it … I use Zillow. Not to search for homes, mind you. But to look for potential clients. Folks who need the help of a professional real estate agent, even if they don’t happen to realize it. Marketing, as anyone who has watched Mad Men knows, is as much art as science. But there are some basic precepts that essentially are timeless. Sideways Works for Wine Movies, But Not Photos Because nothing attracts buyers more than the chance to live in a funhouse. Even Sideways Beats Nothing Because everyone loves a mystery. Capital Letters Equal Value This property […]

Glendale Real Estate – A Christmas Gift for Zillow

There’s a fairly consistent pattern with Zillow. Anytime someone questions the accuracy of the listings or a Zestimate, the Zillow elves spring into action asking for the address so they can correct the mistake. Never mind that the issues with inaccurate listings and Zestimate data are systemic; the elves are determined to fix these issues one property at a time. So, with that in mind, here’s my own personal Christmas gift to Zillow … a rundown of all the listings errors in my own city of Glendale. (Yes, these are the things that one does when it’s four days before […]

If You Really Want to Buy a House …

If you really want to buy a house here in the Phoenix real estate market, here are a few helpful things to keep in mind: 1) There is no prize for the person who looks at the most homes. If you’re looking at upwards of two dozen homes and haven’t written an offer either your sense of market value is off, you’re not quite sure what it is that you want or you’re working with an idiot of an agent who can’t translate your wants and needs into a concrete home. 2) Online searches should serve as your first, rough […]

Close Up On a Major Marketing Fail

You’ve got to pity some sellers. Granted, they are the ones who choose their agents but you sometimes have to wonder if they really know what they’re signing up for when their agents tell them all the wonderful things they do for marketing. There’s one brokerage out here who has a specific, mandatory form that sings that praises of listing syndication because marketing is about “maximum exposure” and that the brokerage strong believes syndicating listings is a solid business practice. I wonder how they would explain this to their sellers, then: This bit of marketing stupidity does not come from […]

Moving Again, For the Last Time I Hope

What to say, what to say … One of the reasons I have remained in real estate through thick and thin the past several years is the notion of autonomy – the ability to run my business as a business and, so long as I remain within the guidelines of state statute, the NAR Code of Ethics, and Arizona commissioner’s standards, to run in it any manner that I see fit. What I do in terms of marketing, in terms of advertising, in terms of attracting buyers and sellers and in terms of working to get my listings sold is […]

Bachelor Pad, Or How Zillow Made Every Homeowner Mental

I’m going to admit up front, I have absolutely no rationalization for this. This is not like suffering through The Bachelor/The Bachelorette or Dancing With the Stars in the misguided hope that I will be currying favor with my spouse. This is not like watching America’s Got Talent with the family as we dull our minds en masse. Simply put, there is no even slightly redeeming reason to watch the train wreck that is Bachelor Pad. And yet I do, ever since the first episode aired while I was in CVICU and I postponed my nightly rehab walk to see […]

No, I Didn’t List Your House for Sale on Zillow. Here’s Why.

If you really want the most money possible for your home in the shortest time possible, gaining marketing exposure far beyond even what Zillow may promise, click here instead. It’s no coincidence the vast majority of my listings are selling in a couple of weeks and not months. But if you’re okay settling for the far fewer potential eyeballs Zillow will attract and far more time spent on the market rather than moving forward, just click here and then on the Zillow icon at the top left. And with that, I invite you to read on … * * * UPDATE – September ’13: Since writing […]

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