How to List Your Phoenix Home for Sale on Zillow

  Every day like clockwork, someone comes to my website looking for information on how to list their home for sale on Zillow. (The irony of someone who doesn’t want to use an agent using an agent’s website to find out how to use a free platform amuses me, but that’s another story.) It’s a […]

Do It Yourself Marketing

I’ll admit it … I use Zillow. Not to search for homes, mind you. But to look for potential clients. Folks who need the help of a professional real estate agent, even if they don’t happen to realize it. Marketing, as anyone who has watched Mad Men knows, is as much art as science. But […]

Glendale Real Estate – A Christmas Gift for Zillow

There’s a fairly consistent pattern with Zillow. Anytime someone questions the accuracy of the listings or a Zestimate, the Zillow elves spring into action asking for the address so they can correct the mistake. Never mind that the issues with inaccurate listings and Zestimate data are systemic; the elves are determined to fix these issues […]

If You Really Want to Buy a House …

If you really want to buy a house here in the Phoenix real estate market, here are a few helpful things to keep in mind: 1) There is no prize for the person who looks at the most homes. If you’re looking at upwards of two dozen homes and haven’t written an offer either your […]

Close Up On a Major Marketing Fail

You’ve got to pity some sellers. Granted, they are the ones who choose their agents but you sometimes have to wonder if they really know what they’re signing up for when their agents tell them all the wonderful things they do for marketing. There’s one brokerage out here who has a specific, mandatory form that […]

Moving Again, For the Last Time I Hope

What to say, what to say … One of the reasons I have remained in real estate through thick and thin the past several years is the notion of autonomy – the ability to run my business as a business and, so long as I remain within the guidelines of state statute, the NAR Code […]

Bachelor Pad, Or How Zillow Made Every Homeowner Mental

I’m going to admit up front, I have absolutely no rationalization for this. This is not like suffering through The Bachelor/The Bachelorette or Dancing With the Stars in the misguided hope that I will be currying favor with my spouse. This is not like watching America’s Got Talent with the family as we dull our […]

No, I Didn’t List Your House for Sale on Zillow. Here’s Why.

If you really want the most money possible for your home in the shortest time possible, gaining marketing exposure far beyond even what Zillow may promise, click here instead. It’s no coincidence the vast majority of my listings are selling in a couple of weeks and not months. But if you’re okay settling for the far fewer potential eyeballs […]