The Final Word on Poor Syndicated Listings Data

This was a portion of a comment left on my broker’s blog this morning:

We turn off all non-mls syndication and for the most part my listing data is accurate on most every site with listhub. Trulia even alerts me now when there is conflicting data. I think the accuracy argument is losing steam as MLS boards and other advocates are correcting that issue.

Since he mentioned Trulia, I repeated yesterday’s search in Sonoran Mountain Ranch on Trulia this morning:

  • 25 non-new construction homes “for sale”
  • 13 of the 25 ¬†are actively for sale per the MLS
  • 12 of the 25 already are under contract
  • 15 homes for sale in the MLS are nowhere to be found on Trulia

Look … if data that’s 52 percent accurate is good enough, far be it from me to argue otherwise. If displaying less than half the homes actually for sale in a given subdivision is sufficient, then bully.

I’ve got little desire to be considered a guru or thought leader so there’s little benefit to be found in my not pointing out the emperor’s not wearing any clothes.

If others want to stand by and watch the parade of terrible data accuracy in silence, or to simply turn a blind eye to what the real estate consumer really is seeing while professing to care deeply about that consumer, so be it. That’s their call.

These articles will be on the top of my “Buyers” section on the website because I believe there’s an obligation to educate the consumers on the difference between what they think they’re seeing and what’s really there.

Follow if you will, ignore if you must. I’ll be here either way. And yes, dear readers, while this post started out for the non-real estate types among you, it’s ending with a klaxon call to my fellow agents.

Jonathan Dalton

Jonathan Dalton is a 40-plus-year resident of the Valley and has been helping folks buy and sell homes since 2004. He can be reached at 602-502-9693 or info at