There are Lies, Damn Lies and Blog Posts

Jonathan Dalton, Phoenix Real Estate AgentIt seems Business Week is surveying its readers to find the “best of the web.” And it seems a discount real estate broker in the Pacific Northwest isn’t in the list of nominees in the real estate category.

Says the real estate broker’s fearless leader

But we’re the only ones challenging the traditional real estate industry, by actually brokering the purchase and sale of homes. The world may still need what one eye-rolling friend of mines now likes to call a YAREM (”Yet Another Real Estate Mashup”) but it absolutely cries out for someone using the Internet to change the game in real estate.

Of course, I probably don’t need to explain yet again that there are many, many real estate companies who offer flat-rate listings like this brokerage.

Or that there are many, many real estate companies who offer rebates to buyers using their services.

Or that there are many, many real estate companies who use the Internet to help clients in their home search.

Or that the business model only works in select markets where home values can pay for the company’s overhead after the rebate has been given to the buyer.

Not that there has been nothing unique about this company – informing potential clients that you’re not accepting listings for a couple of weeks in the heat of summer was a step very few have taken.

Given the vague description for the category – “My favorite place for real estate information is …” – I’m not sure how a company in only a handful of markets would expect to be in the running. (Curbed is the exception to the rule but the depth of information and the quality of photos is such it has tremendous appeal.)

You have to wonder whether there’s genuine angst about not being included among the contestants in the “Best of the Web” voting or if there’s genuine concern that maybe … just maybe … the media who love this real estate broker so much are noticing the emperor has no clothes.

[tags]Redfin, Business Week best of the web, real estate commissions, real estate marketing, real estate technology[/tags]

Jonathan Dalton

Jonathan Dalton is a 40-plus-year resident of the Valley and has been helping folks buy and sell homes since 2004. He can be reached at 602-502-9693 or info at


  • Jay Thompson 10 years ago

    I read Kelman’s post earlier today and just shook my head. They really seem to think they are the innovator’s of the new millenium don’t they?

    I did find it interesting that such an innovative, tech-savy, web based, business couldn’t even properly link to BW’s survey in their post. (Since fixed after I commented that it was broken. Nary a thank you of course. But they did leave the comment up. Of course now that they edited the link and got it right, my comment makes me look more a fool then they did).