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Throwing Up as Many Obstacles as Possible in Marketing

Throwing Up as Many Obstacles as Possible in Marketing

“Please call [REDACTED}. Listing agent [REDACTED] emergency number [REDACTED} for showing instructions.”

Seems simple enough. Call the office per instructions because the listing agent couldn’t be bothered to use one of Supra’s electronic lockboxes that give agents access, or to put the lockbox combination in the listing.

Office has zero information about this house. Before transferring me to the agent himself, the office collects my name and phone number (Really? A brokerage whose phone system doesn’t capture incoming numbers? In 2011? I mean, really?) because the agent wants this information collected.

“Would you like his cell phone number?”

“No, I already have it but the listing says it’s an emergency number only and to call the office for showing instructions.”

“Let me connect you.”

Do I need to tell you the call went to voicemail? And not just any voicemail, but a voicemail that violates state requirements for real estate agents in that it doesn’t include the agent’s name or brokerage? (Still debating whether to tell the broker about that one.)

Call the office back and am told they have zero information about the house and that this agent who doesn’t use electronic lockboxes, answer his phone or have a compliant voice mail message is the only source of information.

Wait … did I mention the kicker? This isn’t a house for sale. It’s an $899 per month rental in Glendale, a dime a dozen house whose owners probably don’t have the slightest idea what kind of marketing genius they’ve put in charge of their fortunes.

Sadly, it’ll rent anyway. But I can assure you, it’s not going to be rented by my client. Unlike this agent, I’m a real estate professional and I just don’t have time for this kind of lazy … er … stuff.

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