What Makes a Real Estate Coverage Area

Over the past few days I’ve been debating the idea of coverage areas. Not in the sense of the AT&T/Verizon/Sprint battles where there are maps overrun in colored hues like a USA Today weather map, but in the sense of real estate and particularly the Phoenix real estate market.

Maricopa County is a large, large place. Our population is greater than 23 different states and we’re larger than several New England/Mid-Atlantic states. Maricopa County itself stretches from Wickenburg in the far northwest to just outside Queen Creek in the southeast; just this side of Apache Junction out east to Gila Bend way southwest.

What most people would consider the Phoenix real estate market only is a little smaller – Buckeye and Wittman to the west, Queen Creek or Maricopa (both in Pinal County) to the south, Anthem and New River to the north and Apache Junction to the east.

A few days ago, someone asked on Trulia Voices whether an agent can show homes 20 miles away from their main location. Out-of-staters said no; locals said yes. Out here, a 20-mile drive isn’t much at all for many things – trips to baseball games, football games, Broadway shows, overpriced Scottsdale restaurants.

Heck, my brokerage’s offices are more than 40 miles away from my home (which is why I’m a virtual ghost, but that’s another story.)

Over the past seven years I’ve shown homes in just about every community in the Phoenix real estate market and sold homes in all but a handful. The nature of our real estate – mostly tract homes in master-planned communities – makes it easy to move from one city to another without losing much expertise.

The question really is, where would I prefer to focus? And there, the answer’s really pretty easy.

I’ve left in the West Valley for most of the last 20 years after growing up in the East Valley. Glendale and Peoria are more home, far more so than my one-time stomping grounds near Dobson High School.

Throw in Surprise, El Mirage, Goodyear, Avondale, the Sun Cities and Litchfield Park; these are the places where I spend my days, where my children attend school, play soccer, volleyball and dive, where my tax dollars go, where my Weight Watchers points are used.

It’s not that I can’t work the East Valley outside of Scottsdale, which is 20 minutes on the Loop from my house; it’s just that for folks looking in Mesa, Chandler or Gilbert I’m at a stage where I’d rather get you to one of my office’s many find agents on that side of the world. And we have some damn fine agents there.

Driving around Glendale today after wasting too many points on Pullano’s hot wings, I realized that this is where my heart is. And this is where the heart of business ought to be.

Jonathan Dalton

Jonathan Dalton is a 40-plus-year resident of the Valley and has been helping folks buy and sell homes since 2004. He can be reached at 602-502-9693 or info at allphoenixrealestate.com.