Have we met before? Odds are we have. Thousands of you have stopped by at least once over the past six months since I started heavy-duty tracking back in June. Of those, nearly half have been here more than once. Several of you have been here hundreds of times over those months. And for that, I thank you.
What you come to understand early on as a writer, and not just on a real estate blog, is not everyone is going to connect with what you have to say. The Internet exacerbates this trend because people clicking through from a search engine often will find that what they have found isn’t what they’re looking for. And that’s fine.
It’s a common fallacy in web marketing to believe someone has to contact you to buy or sell the first time they visit you. Odds are that’s just not going to happen. So instead you try and provide information that will bring people back again and again.
Don’t post for a few days and traffic falls off, only to pick back up again when the posts start coming back. It’s the nature of the beast.
Unless you’re an cyborg (and Athol just may be), some of yourself is going to come through in your writing. There’s nothing wrong with that. In fact, that’s really the key the success in this thing we call real estate blogging – providing quality information while being real enough to engage someone you may never meet face to face.
As an author you can chase the false gods of search engine optimization, looking for the right combination of keywords to drive your placement on search engines and in turn to generate more traffic hoping that the numbers game takes over and higher traffic leads to more quality leads. (It doesn’t necessarily work that way.)
Or you can stay true to yourself and if nothing else find a consistent voice, a place where if someone stops by once they know what they’ll find should they come back again. Maybe it is Friday afternoon music. Maybe it’s a rant against the stupidity plaguing the real estate industry. Maybe it’s a little bit of Yiddish just for the fun of it all.
In short, my friends, I write for myself on this blog. And I do it for one simple reason. I don’t know who you are. I don’t know how you ended up here (personally, at least … I can see trends from the stats.) I don’t know if you’re finding what you’re looking for.
I know up front that the vast majority of you never will say hello in a comment. I’d love it if you did (and, in fact, a Mouseketeer role call in the comments for this post would be really, really cool to see) but I understand if you don’t.
I don’t write for you because it’s an impossible challenge. So instead I write what I think is of interest, lay it out there for you to review and you take things from there.
If you’re in the mood to be lectured in dead tongues, I can point you that direction. If you want to see some of the best charts about the Phoenix real estate market I’ve seen, I can point you in that direction as well. Neither really are my thing. I think you know that by know, or at least hope you do.
As much as I’d like to know all of you I don’t claim that I do. I just hope that the little show I put on here every day is of value to you. If it is, you’ll be back. If not, I understand.
[tags]real estate blogging, real estate marketing[/tags]