Fresh off failing to push an Open MLS designed by his company onto unsuspecting public, Dave Barry wants to change the real estate lead generation industry … or at least make a buck.
Somehow, I don’t see where there’s a lack of competition. Here’s today’s entry fresh from my Inbox:
Are you doing everything to make sure your pipeline for 2008 is full and it is your best sales year ever? You might consider joining [lead geneation company].com’s marketing program. Work with leads coming directly from our national television commercials shown on CNN, MSNBC, TLC, and other cable channels.
We need real estate professionals to contact and close our leads today. Let us send the customer’s address and phone number directly to you. Exclusive lead programs start at only $200 per month. Remember, this is an advertising expense and you may get tax benefit from the program.
First, I might consider it … but I also might not. I vote for the latter. Second, at least the e-mail spells out the difference in signing up at $200 a month or lighting two benjamins on fire every month: The former may carry with it a tax benefit.
Reading this company’s site they seem to specialize in
conning educating the public about the wads of cash to be made in the foreclosure market. eBooks include tomes on flipping houses “fast & cheap” and buying homes at “bargain prices.”
I’m thinking the same invest the cash/light it on fire debate applies to the public side as well.
[tags]real estate marketing[/tags]