Who Says There’s No Competition in Lead Generation

Jonathan Dalton, Phoenix Real Estate AgentFresh off failing to push an Open MLS designed by his company onto unsuspecting public, Dave Barry wants to change the real estate lead generation industry … or at least make a buck.

Somehow, I don’t see where there’s a lack of competition. Here’s today’s entry fresh from my Inbox:

Are you doing everything to make sure your pipeline for 2008 is full and it is your best sales year ever? You might consider joining [lead geneation company].com’s marketing program. Work with leads coming directly from our national television commercials shown on CNN, MSNBC, TLC, and other cable channels.

We need real estate professionals to contact and close our leads today. Let us send the customer’s address and phone number directly to you. Exclusive lead programs start at only $200 per month. Remember, this is an advertising expense and you may get tax benefit from the program.

First, I might consider it … but I also might not. I vote for the latter.  Second, at least the e-mail spells out the difference in signing up at $200 a month or lighting two benjamins on fire every month: The former may carry with it a tax benefit.

Reading this company’s site they seem to specialize in conning educating the public about the wads of cash to be made in the foreclosure market. eBooks include tomes on flipping houses “fast & cheap” and buying homes at “bargain prices.”

I’m thinking the same invest the cash/light it on fire debate applies to the public side as well.

[tags]real estate marketing[/tags]

Jonathan Dalton

Jonathan Dalton is a 40-plus-year resident of the Valley and has been helping folks buy and sell homes since 2004. He can be reached at 602-502-9693 or info at allphoenixrealestate.com.

1 Comment

  • Michael 10 years ago

    I never felt lead generation lacks competition. When more than two people are into the same business there exists at least some kind if competition and when it comes lead generation it is very evident there is competition. That is the reason I use my mobile for of business purposes. I access CRM also through my mobile. Thanks for the technology, I recently registered for MoDazzle. Now I can access salesforce through mobile without internet and GPRS, everything is via SMS and email.


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