Will I Get This Listing? You Be the Judge

Jonathan Dalton, Phoenix Real Estate AgentJust got off the phone with a homeowner in Ventana Lakes. They bought their home in 2005, never were big fans of the floor plan and want to move.

They’re been trying to sell as an unrepresented seller. They used a discount commission firm. Now they’d like to list as an exclusive to help save on commission costs.

I’m not against the idea of exclusive listings – listings that aren’t entered into the MLS – so long as the seller knows there are very long odds of the property actually selling. But I also want to make sure they are priced to sell.

This home hasn’t been, not so far. That’s my only real demand.

The conversation went fine until I provided an estimated list price. This was followed by “we’ll be in touch if we want you to see the house.”

Am I getting this listing? I think we all know. Am I disappointed? Only in my failure to help a seller see the reality of the market and what it will take to sell their home.

Without the right list price it won’t matter if it’s in the MLS or marketed via daily skywriting, fireworks and a brass band. The home’s just not going to sell.

[tags]Ventana Lakes real estate, real estate marketing[/tags]

Jonathan Dalton

Jonathan Dalton is a 40-plus-year resident of the Valley and has been helping folks buy and sell homes since 2004. He can be reached at 602-502-9693 or info at allphoenixrealestate.com.


  • Howard Arnoff 10 years ago

    Jonathan, well I guess it’s too bad they don’t like the floor plan because they’ll apparently be there a few more years.

    One of the most interesting and overlooked things that a buyers agent notices is how well a house can resell. After all, if we help someone purchase a home, we’d like to be called when they want to sell.

    Little things like bad floor plans or poorly located lots can make a difference between being able to sell and sitting unsold in any kind of market.

  • Dothan Real Estate, Charles Woodall 10 years ago

    You ain’t gettin’ it 🙂

    The sad part is, they will find some agent to list it at what they want to list it for. Happens every day.

  • Jonathan Dalton 10 years ago

    Howard – what helps is the mistakes I made with my first house (which now are my ex-wife’s problem.) We had an agent which took us to a new build and abandoned us. So we had no guidance and did dumb things like leaving carpet in the bathroom because we didn’t have money for tile.

    Charles – probably so. They already had interviewed one who refused to do it as an exclusive. I’m willing to do it as long as they realize it probably won’t sell.

  • Jay Thompson 10 years ago

    “I’m willing to do it as long as they realize it probably won’t sell.”

    If it probably won’t sell, why do it at all?

    I’ve never really understood the point in exclusive listings.