Just got off the phone with a homeowner in Ventana Lakes. They bought their home in 2005, never were big fans of the floor plan and want to move.
They’re been trying to sell as an unrepresented seller. They used a discount commission firm. Now they’d like to list as an exclusive to help save on commission costs.
I’m not against the idea of exclusive listings – listings that aren’t entered into the MLS – so long as the seller knows there are very long odds of the property actually selling. But I also want to make sure they are priced to sell.
This home hasn’t been, not so far. That’s my only real demand.
The conversation went fine until I provided an estimated list price. This was followed by “we’ll be in touch if we want you to see the house.”
Am I getting this listing? I think we all know. Am I disappointed? Only in my failure to help a seller see the reality of the market and what it will take to sell their home.
Without the right list price it won’t matter if it’s in the MLS or marketed via daily skywriting, fireworks and a brass band. The home’s just not going to sell.
[tags]Ventana Lakes real estate, real estate marketing[/tags]